The Sony QUALIA016 is an ultra-compact digital still camera that disappears into your palm. Because of its size, the camera is easily carried with you at all times, ready to take a photo in an instant. The QUALIA016 is not just a camera but a compete kit of accessories to optimize your photo-taking experience, such as a viewfinder, wide conversion lens, teleconversion lens, flash unit, video-out unit & timer remote unit, which all fit in a custom all-in-one carrying case. However, there is more to this design innovation than its small size. Designers made the camera’s interface comfortable & intuitive, over time becoming an extension of your hand & of the company’s focus on creating products that appeal to the human heart.