Google Glass is the next big thing

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Glass is a piece of powerful, yet elegant consumer technology that anyone can use with almost no training.

The goal of Glass is to take your base sensory experience of the world and deliver it to you in a better, more livable, more enjoyable, more beautiful way.

Project Glass – Hacked. Connected. Augmented. Enhanced. And yeah, way geekier. Project Glass is capable of a number of tricks that you’ll end up finding far more useful than you expected. I see it as the first, major and likely successful step on a long journey.

Project Glass is a logical extension to the handheld devices

We have gone from immobile desktops to portable laptops and now we are toting tablets and pocketable smartphones. Where can we go from here if not to the growing number of connected, wearable gadgets. In all, the glasses are like a wearable smartphone, allowing the user to take pictures, send messages and perform other functions via voice-activated commands. For instance, say “OK, Glass” into one of the glasses’ two microphones and a menu pops off to the side of your vision showing icons that will let you take a picture, record a video, use Google Maps or make a phone call.

Project Glass is a game changer for social media.

Twitter and Path, are working on experiences for Glass. Facebook should team up with Apple, why?

When it comes to owning platform, Apple has no social network or other key services to power its own Glass like device and not having its own mobile OS or device is hurting Facebook, and wearable computing could turn into round two.

If you don’t even have to pull your phone out to take a photo, get directions, or message with friends, why would you need to buy the latest iPhone or spend so much time on Facebook?

Project Glass represents a future of freedom. A future where you spend more time focused on the people you’re with and the experiences you’re having, rather than focused on your mobile device. Glass brings you the important information, context, and moments when you need them most.

Glass is an also an ideal candidate to demonstrate that If everyone shares their connection, then everyone’s link to the network is optimized.

Project Glass could eventually become part of a larger networked community ranging far beyond its owner’s personal constellation of devices. A Glass user, for instance, might be able to leave his smartphone at home and would search out other OpenGarden Inc devices for connectivity – even other Glass units — hopping from node to node until it wended its way onto a mobile or broadband network.

Glass is a credible new flower, growing a little bit every day.

Google has taken the ultimate in geekery and made it feel cool. In the not very distant future, the new forms of interactions that come from using Project Glass – or a very close version of them – will not only be accepted, but commonplace. Glass is going to be soon invisible and the NEW, new normal. Technologies often fail not because they don’t function; they fail because we know they’re there. When a technology reaches the point of invisibility, it has reached its ultimate goal.

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If you believe that using your voice, simplified touch actions and augmented visuals is a logical native modality for being social, creative, curious or communicative, then Glass is worth a look.

The internal codename for this project was Wingman, because Google wanted it to be an assistant to your life.  Glass tries to assist your life and get ahead of you, and anticipate about things you need to see.

Marketing hardware like Software

As consumer hardware goes, few items have had such an instantly polarizing effect as Project Glass.

Instead of relying on press, analysts, and influencers tell the story; Google relied on the voices and visions of the market. Glass is reaching beyond the geeks who go to conventions, attempting to engage the imaginations of “normal” people. By creating the desire for Project Glass, through exclusivity and community, Google has tapped into the crowd’s “cognitive and emotional bias.” This is bold and brilliant marketing.

This is software product strategy applied to hardware. It’s not just “Google-level design,” it’s Google-level marketing. And it’s working.

Glass generates that intense interest not only because it looks like a window to the future of a less-intrusive, more helpful technology but also because in it, I think, we sense the birth struggles of the new human. All this buzz made Project Glass a clear winner at South by Southwest Interactive(SXSWi). This year, Project Glass in particular accounted for 21% of the brand conversations at SXSWi, according to NetBase, which analyzes discussions in social media.

Project Glass is the paradox of the unobtrusiveness of technology shining into your eyes with the obtrusiveness of a device riding on your face. Glass is context, immediate and sexy.

Glass is at least a year away from launching as a consumer product, but its transparent product strategy — exposing the evolution of the product to developers, reporters and consumers — will help Google avoid the pitfalls of its past product launches. Other major hardware companies usually maintain a level of secrecy until launch, but Google has adopted their Software strategy in launching hardware, paving way for doing marketing in a very different way.

By asking users to share their point of view as seen by their eyes, Project Glass is tapping into a deep human need to be understood and share experiences with other people.

Forget tablets and smartphones, the technology behind Glass is not an extension of you, it literally becomes part of you.

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With Google Glass, there theoretically is no more “in and out and back to life”. Project Glass aims to take our digital world and make it part of a HUD for real life. So, rather than having to take time to look at your phone (maybe stop walking) and be completely distracted from whatever you are doing, you’ll continue to enjoy the moment.

Glass will be the next great platform to innovate for, and should be on every company’s radar. Glass will be the next Pinterest, Facebook, Amazon.com and iPhone all rolled into one. Whether you like it or not, the technology is coming and the changes are going to be profound for the businesses. You don’t want to be walking down the street in five to ten years, seeing everybody with their Project Glass and saying, “if only I had jumped on that when it was still new.”


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