Never give up on your hopes and do give back to society.
The TVC is an emotional journey of a girl who rose against circumstances to become the MC Mary Kom that she is, bringing glory to the nation and then starting a new journey to give back to the country, becoming a true example to others.
In the ad, Mary Kom recalls the journey from her childhood to that of a successful, professional boxer. As she narrates the story, the film shows her punching a gunny sack as a child even before she got into boxing. From playing football with boys to running while carrying a child, the young Kom reveals that she had to work harder, being a girl. Encouraged by a coach who invites her to train, she dons the boxing gloves. Winning at the State-level, she wins the support of family, but society still does not approve. Unmindful, she carries on with training, to emerge victorious on the international stage. She had to win, she says, for those who stood by her, and for the country. She explains that her victory had become the beginning of her new journey – of giving back to the country through a Mary Kom Boxing Academy, to create ‘more Mary Koms’. She reveals that this is not just a dream, but her responsibility. She exemplifies the commitment of every Indian towards the country. Her journey of becoming a global icon and working towards creating future icons is truly inspirational.
With this initiative, ‘Desh ka Namak’ means to connect people through the core values of the brand making it a collective movement.