Samsung deconstructed iPhone and identified the weaknesses of product, to come up with a product that addressed those areas.
Samsung hired Networked Insights, to do deep analysis of customers likes and dislikes using massive amounts of data aggregated online.
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The whole game comes to this, Samsung Mobile USA saw information more quickly than Apple. They anticipated consumer annoyances before Apple would.
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This is how my generation of marketers uses tech to kill/disrupt competition using data.
Things you can do from here: