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Meet Sarah(Nappanee, Indiana) and Paige(Auckland, New Zealand), they’ve been best friends since they were 8 years old. Sarah and Paige share a unique bond: Each was born without a full left arm. For years, they’ve been as close as sisters—sharing stories about school, sports and even secret crushes via Skype. But the crazy part is, they’ve never met in person, but Skype helps them feel connected.
Whether you sell technology or townhall, marketing should always be about people. In other words, customers should be at the heart of your content, not your products.
Your product might be as revolutionary as an elevator to the moon, but your story isn’t about that: It’s not about what you do or what you sell, it’s what you do for others.
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1. How does your product/service help people?
2. How does it shoulder their burdens?
3. How does it ease their pain?
Focusing on how your business connects with people makes a huge difference in your content. It makes the customer—not your product—the hero of your story.