Unlike today’s search box, the Google Assistant learns about you from your behavior. It will know you’re a vegetarian, so won’t recommend steakhouses for dinner. It will understand context: If you’ve just bought Golden State Warriors tickets, the next time you mention Curry, it will know you’re talking about Steph and not Thai curry.
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Google has brought a powerful set of data tools to the home assistant category that it’s going to be hard for Amazon Echo to match.