The Brand called You: your specialty (Part 2)

What makes you different/special? Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors, you're not a "staffer" at General Mills, or you're not a "worker" at General Electric. You don't "belong to" any company for life, and your chief affiliation isn't to any... Continue Reading →

You: The Brand

The other week I had the pleasure of speaking to a large group of luxury-home builders. When the conference organizer first contacted me, I thought, "Why would high-end custom-home builders want to listen to a speaker discuss business communications skills?" I soon learned that homebuilders are pitching themselves and their projects all the time --... Continue Reading →

The Brand called You (Part 1)

It's a new brand world.  That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets,... Continue Reading →

Art of Innovation

1. Jump to the next curve. Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve--or better still, invents the next curve,... Continue Reading →

Stupid ways companies hinder market adoption

Don't create hurdles for your end users, instead encourage them to share, contact and adopt your services.

Hello World!

The premise of Words And Voices(WAV) has always been built around Emerging Tech and seeing things early. A blog about lifehacking with Technology, Apps, Software.

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