Think cars: You never hear an advertiser say, “Buy my car, it’s good for everything!” Volvos are safe. BMWs are fun. Saturns are easy to buy. Just as successfully branded products offer specific benefits, successfully branded careerists offer specific talents. You get to the top by being the best, and you can’t be the best... Continue Reading →
The Brand Called You
Your Pitch: What's the pitch for You? So it's a cliche: don't sell the steak, sell the sizzle. it's also a principle that every corporate brand understands implicitly, from Omaha Steaks's through-the-mail sales program to Wendy's "we're just regular folks" ad campaign. No matter how beefy your set of skills, no matter how tasty you've... Continue Reading →
The Brand called You: your specialty (Part 2)
What makes you different/special? Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors, you're not a "staffer" at General Mills, or you're not a "worker" at General Electric. You don't "belong to" any company for life, and your chief affiliation isn't to any... Continue Reading →
You: The Brand
The other week I had the pleasure of speaking to a large group of luxury-home builders. When the conference organizer first contacted me, I thought, "Why would high-end custom-home builders want to listen to a speaker discuss business communications skills?" I soon learned that homebuilders are pitching themselves and their projects all the time --... Continue Reading →
Must haves for Career Success
Discover the essential skills & techniques that help you excel in your career - whatever your profession. Learn leadership, personal effectiveness, goal setting, & stress management, also discover techniques that improve creativity, assist problem solving, organize time & deadlines, & improve your memory. 1. Time ManagementTime Management has been a steady step behind successful people.... Continue Reading →
The Brand called You (Part 1)
It's a new brand world. That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets,... Continue Reading →
Words And Voices 