How to become an Idea Carrier

Paul Sloane recently wrote about becoming an Ideas carrier at Blogging Innovation.To become an ideas carrier you need three things:An interest in the challenges that other people face. You can find out about these with intelligent, sensitive questions. Most people are happy to open up about the business issues they face.An open, inquiring mind. You... Continue Reading →

What do you do?

How do you answer the question – “what do you do?”If you attend an event where you are meeting strangers, you will be asked this question – ‘so what do you do?’.  At this point do you say state the features of the service you provide?…e.g.  I am an accountant. Or do you state the... Continue Reading →

Typecast yourself!

Think cars: You never hear an advertiser say, “Buy my car, it’s good for everything!” Volvos are safe. BMWs are fun. Saturns are easy to buy. Just as successfully branded products offer specific benefits, successfully branded careerists offer specific talents. You get to the top by being the best, and you can’t be the best... Continue Reading →

The Brand Called You: Your future (Series part 6)

What's the future of You?It's over. No more vertical. No more ladder. That's not the way careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze. It's full of moves that go sideways, forward, slide on the diagonal, even go backward when that makes sense. (It often does.) A... Continue Reading →

The Brand Called You: Self loyalty (Series part 5)

What's loyalty to You?Everyone is saying that loyalty is gone; loyalty is dead; loyalty is over. But, I do not agree with that.I think loyalty is much more important than it ever was in the past. A 40-year career with the same company once may have been called loyalty; from here it looks a lot... Continue Reading →

The Brand Called You: Your power (Series part 4)

What's the real power of You?If you want to grow your brand, you've got to come to terms with power -- your own. The key lesson: power is not a dirty word! In fact, power for the most part is a badly misunderstood term and a badly misused capability. I'm talking about a different kind of... Continue Reading →

Up ↑

%d bloggers like this: