Google and Amazon, both are set to dominate the next stage of computing, i.e. Voice Tech, so they're pushing hard to get their position in voice computing
Google Assistant devices will soon work with Samsung smart TVs. Turn your TV On or Off, like "Hey Google, turn on the TV", Channel selection, Control volume, Switch inputs, Launch select apps, like "Hey Google, launch Netflix".
On Sonos One and Sonos Beam, with Google Assistant built in, you’ll be able to control your favorite music, podcasts and radio stations from all over your home without ever picking up your phone.
Macaulay Culkin uses Google Home to scare bad guys with Google Assistant easter eggs you've been waiting for.