Whatever you decide distinguishes you in the marketplace of talent, make sure consistency is the bedrock of your brand.

It's a new brand world.  That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets,... Continue Reading →